International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

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 Volume 11, Issue 7 (July 2024), Pages: 101-114

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 Original Research Paper

The new service development process of green FinTech innovation: A multi-case study

 Author(s): 

 Ajaree Thanapongporn 1, *, Kanis Saengchote 2, Chupun Gowanit 1

 Affiliation(s):

 1Technopreneurship and Innovation Management Program, Chulalongkorn University, Bangkok, Thailand
 2Department of Banking and Finance, Chulalongkorn University, Bangkok, Thailand

 Full text

  Full Text - PDF

 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0002-8651-2773

 Digital Object Identifier (DOI)

 https://doi.org/10.21833/ijaas.2024.07.012

 Abstract

In light of increasing global challenges like climate change, carbon neutrality, and biodiversity loss, the need for sustainable solutions is essential. Green FinTech innovation, which combines financial resources, services, and technologies, has become a significant area of focus for addressing these issues. However, despite growing interest from various stakeholders, progress towards sustainable development remains slow due to fragmented academic knowledge. This study aims to bridge this gap by offering practical guidelines for those involved in green FinTech innovation. By examining the new service development process, including both the front-end and back-end stages, the study will identify key influencers such as customers, organizations, and partners. Semi-structured interviews will be conducted with three green FinTech case studies in Thailand, specifically focusing on rental electric bike services, energy trading systems, and solar rooftop platforms. The research will investigate the concepts, methods, and critical success factors that drive the innovation processes of these projects through a comparative multi-case study. The findings will reveal different paths for B2B and B2C green FinTech innovation, emphasizing the importance of external factors. Successful innovation requires a thorough understanding of customer behavior, beyond just pro-environmental tendencies. These insights aim to accelerate green FinTech innovation in emerging economies and underscore the need for further quantitative research to validate these findings. This research will provide valuable insights for policymakers, financial institutions, and innovators, supporting the advancement of sustainable development through green FinTech solutions.

 © 2024 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Green FinTech, Sustainable solutions, Innovation processes, Emerging economies, Stakeholder engagement

 Article history

 Received 20 February 2024, Received in revised form 15 June 2024, Accepted 6 July 2024

 Acknowledgment 

No Acknowledgment.

 Compliance with ethical standards

 Ethical considerations

This study was conducted in accordance with ethical standards. Informed consent was obtained from all participants prior to their involvement in the research. Participants were assured of their anonymity and confidentiality, with all data being stored securely and used solely for academic purposes. Ethical approval for this study was obtained from the Chulalongkorn University Institutional Review Board.

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Thanapongporn A, Saengchote K, and Gowanit C (2024). The new service development process of green FinTech innovation: A multi-case study. International Journal of Advanced and Applied Sciences, 11(7): 101-114

 Permanent Link to this page

 Figures

 Fig. 1 Fig. 2 Fig. 3 Fig. 4 Fig. 5

 Tables

 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 

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