International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

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 Volume 11, Issue 6 (June 2024), Pages: 163-169

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 Original Research Paper

Impact of corporate social responsibility on the corporate image of MSMEs: A case study in Tacna

 Author(s): 

 Briggite Soto-Fernández, Greyssi Neciosup-Velasquez, Segundo Rios-Rios *

 Affiliation(s):

 Facultad de Negocios, Universidad Tecnológica del Perú, Lima, Peru

 Full text

  Full Text - PDF

 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0003-1202-5523

 Digital Object Identifier (DOI)

 https://doi.org/10.21833/ijaas.2024.06.018

 Abstract

Nowadays, the use of Corporate Social Responsibility (CSR) as a sustainable management tool enhances environmental, social, and economic care in MSMEs and improves business image among stakeholders, creating a competitive advantage. This study aims to determine the relationship between social responsibility and the corporate image of MSME Makinser S.A.C in Tacna, 2022. The results indicate a significant relationship, with a bilateral significance of 0.048 and a correlation coefficient of 22.1%, showing a low correlation. This research contributes to understanding the impact of ethics and CSR on corporate governance practices, promoting inclusion, environmental care, and community well-being.

 © 2024 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Corporate social responsibility, Corporate image, MSMEs, Competitive advantage, Sustainable management

 Article history

 Received 7 August 2022, Received in revised form 19 March 2024, Accepted 7 June 2024

 Acknowledgment 

No Acknowledgment.

 Compliance with ethical standards

 Ethical considerations

This study was conducted in compliance with ethical standards. Informed consent was obtained from all participants prior to their involvement in the research. The research protocol was reviewed and approved by the Ethics Committee of Universidad Tecnológica del Perú, ensuring adherence to ethical guidelines for research involving human subjects. All participant data were anonymized and kept confidential to protect privacy.

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Soto-Fernández B, Neciosup-Velasquez G, and Rios-Rios S (2024). Impact of corporate social responsibility on the corporate image of MSMEs: A case study in Tacna. International Journal of Advanced and Applied Sciences, 11(6): 163-169

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 Figures

 Fig. 1 Fig. 2 Fig. 3 Fig. 4 

 Tables

 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 

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