International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

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 Volume 11, Issue 2 (February 2024), Pages: 107-117

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 Original Research Paper

Return on investment for developing electronic courses at Umm Al-Qura University: A case study

 Author(s): 

 Hanaa A. Yamani 1, Waleed T. Elsigini 2, 3, *

 Affiliation(s):

 1Information Science Department, College of Computer and Information Systems, Umm Al-Qura University, Mecca, Saudi Arabia
 2Deanship of Information Technology and E-Learning, Umm Al-Qura University, Mecca, Saudi Arabia
 3Education Technology Department, Education Faculty, Mansoura University, El-Mansours, Egypt

 Full text

  Full Text - PDF

 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0003-0247-7817

 Digital Object Identifier (DOI)

 https://doi.org/10.21833/ijaas.2024.02.013

 Abstract

This study focuses on using the return-on-investment (ROI) method to assess the effectiveness of e-learning programs and projects at universities. It aims to increase the efficiency of these programs and help identify promising e-learning initiatives for the future. Research indicates that only a small percentage (8%) of educational institutions measure the ROI of their teaching programs. This particular research evaluates the ROI of an e-learning course development project at Umm Al-Qura University, conducted between 2019 and 2021 under the E-Learning and Distance Education Deanship. The methodology of the study involves descriptive analysis. This includes assessing the project's ROI, reviewing related literature, creating research tools, and performing statistical data analysis. The study found that the project had an ROI of 189.9%, meaning it produced nearly double the investment made in it. This indicates financial success, as the benefits of the project surpassed its costs. Moreover, the study highlights several indirect advantages of the project. These include increased satisfaction levels among students and faculty with the e-learning courses and enhanced learning outcomes. The project also aimed to improve the skills of students and faculty in using computers, the internet, and distance communication tools, thereby contributing to the overall institutional work system at Umm Al-Qura University.

 © 2024 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 E-learning, E-courses, Return on investment, Case study, Higher education

 Article history

 Received 10 October 2023, Received in revised form 26 January 2024, Accepted 28 January 2024

 Acknowledgment 

No Acknowledgment.

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Yamani HA and Elsigini WT (2024). Return on investment for developing electronic courses at Umm Al-Qura University: A case study. International Journal of Advanced and Applied Sciences, 11(2): 107-117

 Permanent Link to this page

 Figures

 Fig. 1 Fig. 2 

 Tables

 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 

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