International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12
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 Volume 12, Issue 2 (February 2025), Pages: 143-149

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 Original Research Paper

An evaluation of knowledge, attitude, and practices of local tourists towards sustainable development goals

 Author(s): 

 Kiven G. Olivar *, Katherine T. Bolanio, Zeka P. Bongcas, Mae Allison C. Tutor

 Affiliation(s):

 College of Hospitality Education, University of Mindanao, Davao, Philippines

 Full text

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0002-1463-8852

 Digital Object Identifier (DOI)

 https://doi.org/10.21833/ijaas.2025.02.016

 Abstract

The aim of this study is to examine the knowledge, attitude, and behavior (KAP) of local tourists regarding the Sustainable Development Goals (SDGs). The research employed a non-experimental, descriptive-correlational design, using a survey questionnaire distributed to a sample of 400 local tourists in Davao City. Various statistical methods were applied, including frequency analysis, Pearson correlation, mean testing, and the Sobel test. The results indicated that local tourists had a high level of awareness of the SDGs. However, their attitudes and behaviors related to sustainable development were not fully aligned with their knowledge. The study found a moderately positive relationship between knowledge and attitude, but only a weak correlation between knowledge and behavior, highlighting the gap between awareness and actual practice. Further analysis using MedGraph showed that attitude partially mediates the relationship between knowledge and behavior. Compared to other studies, these findings confirm that although sustainability awareness is high, translating this knowledge into action remains a challenge. This study contributes to ongoing discussions on sustainable tourism by stressing the need for strategies that close the gap between knowledge and behavior.

 © 2025 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Sustainable behavior, Tourist awareness, Knowledge gap, SDG practices, Attitude link

 Article history

 Received 4 March 2024, Received in revised form 6 January 2025, Accepted 29 January 2025

 Acknowledgment

No Acknowledgment.

 Compliance with ethical standards

 Ethical considerations

Informed consent was obtained from all participants, and their anonymity and confidentiality were ensured. The study adhered to institutional ethical standards.

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Olivar KG, Bolanio KT, Bongcas ZP, and Tutor MAC (2025). An evaluation of knowledge, attitude, and practices of local tourists towards sustainable development goals. International Journal of Advanced and Applied Sciences, 12(2): 143-149

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 Figures

 Fig. 1

 Tables

 Table 1 Table 2 Table 3 Table 4 Table 5

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