Volume 11, Issue 5 (May 2024), Pages: 129-139
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Original Research Paper
Exploring emotions and sentiments in the Philippine esports industry: A mixed methods approach
Author(s):
Ronald D. Derla *
Affiliation(s):
College of Industrial Technology, Northern Iloilo State University, Estancia, Philippines
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* Corresponding Author.
Corresponding author's ORCID profile: https://orcid.org/0009-0003-6078-330X
Digital Object Identifier (DOI)
https://doi.org/10.21833/ijaas.2024.05.014
Abstract
The number of participants and viewers in esports is increasing, making it a rapidly growing industry worldwide. In the Philippines, esports elicit a variety of feelings and attitudes. This paper investigates these emotions and sentiments, specifically anger, anticipation, fear, disgust, sadness, joy, surprise, and both positive and negative feelings, using existing research studies and articles. The research adopts the Exploratory Sequential Mixed Methods approach, starting with gathering and analyzing qualitative data, followed by collecting and analyzing quantitative data, and finally, integrating the findings from both data types. The study employs data cleaning techniques such as tokenization, removing URLs, stop words, special characters, and hashtags. Additionally, it uses Latent Dirichlet Allocation (LDA) to explore different topics within journal articles, online news, and various issues related to esports in the Philippines. Opinion mining and sentiment analysis are techniques used to derive meaningful subjective information from text. The findings indicate that many Filipinos hold positive views, including trust, anticipation, joy, and surprise towards the burgeoning esports sector in the country. However, a small percentage of Filipinos still express anger, disgust, fear, sadness, and negative opinions about esports. The discussion on esports in the Philippines has evolved to acknowledge its growth as an industry, its increasing popularity as a sport, and its demands for mental and physical training, among other aspects.
© 2024 The Authors. Published by IASE.
This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
Keywords
Esports, Sentiment analysis, Philippines, Mixed methods, Data cleaning
Article history
Received 29 September 2023, Received in revised form 5 March 2024, Accepted 1 May 2024
Acknowledgment
No Acknowledgment.
Compliance with ethical standards
Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Citation:
Derla RD (2024). Exploring emotions and sentiments in the Philippine esports industry: A mixed methods approach. International Journal of Advanced and Applied Sciences, 11(5): 129-139
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