International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

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 Volume 11, Issue 4 (April 2024), Pages: 182-193

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 Original Research Paper

Exploring digital-free tourism: Insights from Chinese tourists in Bang Krachao, Thailand

 Author(s): 

 Mingjing Qu *

 Affiliation(s):

 Department of Business Administration, International College, Krirk University, Bangkok, Thailand

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0002-0905-8212

 Digital Object Identifier (DOI)

 https://doi.org/10.21833/ijaas.2024.04.020

 Abstract

This research examines how Chinese tourists understand and experience 'Digital-Free' tourism in Bang Krachao, Thailand. It uses a detailed approach to gather and analyze opinions, experiences, and thoughts on taking a break from digital devices during their trips. The study methodically collected detailed responses from interviews with 22 Chinese tourists who visited Bang Krachao several times in recent years. The results show that Chinese tourists have a complex view of what it means to travel without using digital technology. Their experiences and thoughts on 'Digital-Free' tourism offer important insights for developing marketing strategies in tourism. This research adds to our knowledge about the role of digital technology in tourism, especially after the COVID-19 pandemic, as travel preferences shift towards more significant and health-focused vacations.

 © 2024 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Digital-free tourism, Chinese tourists, Bang Krachao, Qualitative research, Tourism marketing strategies

 Article history

 Received 3 January 2024, Received in revised form 17 April 2024, Accepted 18 April 2024

 Acknowledgment 

No Acknowledgment.

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Qu M (2024). Exploring digital-free tourism: Insights from Chinese tourists in Bang Krachao, Thailand. International Journal of Advanced and Applied Sciences, 11(4): 182-193

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 Figures

 Fig. 1  

 Tables

 Table 1

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