International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12
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 Volume 11, Issue 4 (April 2024), Pages: 118-127

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 Original Research Paper

Impact of Islamic attributes and destination image on tourist satisfaction and revisit intentions in halal tourism: A study in Banda Aceh

 Author(s): 

 Indra Martian Permana 1, *, Fadzli Adam 2

 Affiliation(s):

 1Master in Islamic Broadcasting and Communication, Postgraduate Program, Universitas Ibn Khaldun, Bogor 16162, Indonesia
 2Institut Penyelidikan Produk and Ketamadunan Melayu Islam, Universiti Sultan Zainal Abidin (UniSZA), Gongbadak 21300, Malaysia

 Full text

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0009-0007-8853-7206

 Digital Object Identifier (DOI)

 https://doi.org/10.21833/ijaas.2024.04.014

 Abstract

This research aims to investigate how Islamic characteristics, the image of the destination, and tourists' experiences affect their intentions to return, looking specifically at their satisfaction with halal tourism in Banda Aceh. Using a survey of 100 people selected through non-random sampling, the study analyzes the data using Path Analysis and the SMART PLS version 3 software to test hypotheses. The results show that Islamic attributes, how tourists perceive the destination, and their experiences all play a role in determining their satisfaction with halal tourism in Banda Aceh. When it comes to planning another visit, the Islamic qualities of the destination and its image are important factors, while tourists' experiences and overall satisfaction don't significantly influence their decision to return. This research contributes to our understanding of what makes halal tourism in Banda Aceh appealing, especially in terms of what drives tourist satisfaction and the desire to revisit. Additionally, the study found that the influence of Islamic attributes, destination image, and tourist experiences on the desire to return, mediated by tourist satisfaction, is not significant in the context of halal tourism in Banda Aceh. These findings have implications for both academics studying tourist behavior at halal destinations in Banda Aceh and for professionals developing tourism strategies for these areas.

 © 2024 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Halal tourism, Tourist satisfaction, Revisit intentions, Islamic attributes, Destination image

 Article history

 Received 18 November 2023, Received in revised form 12 March 2024, Accepted 2 April 2024

 Acknowledgment 

No Acknowledgment.

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Permana IM and Adam F (2024). Impact of Islamic attributes and destination image on tourist satisfaction and revisit intentions in halal tourism: A study in Banda Aceh. International Journal of Advanced and Applied Sciences, 11(4): 118-127

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 Figures

 Fig. 1 Fig. 2

 Tables

 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 

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