International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12
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 Volume 11, Issue 12 (December 2024), Pages: 22-33

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 Original Research Paper

Understanding the impact of narcissism and schadenfreude on e-consumers’ purchase of counterfeit pro-environmental goods

 Author(s): 

 Yahya Manna *

 Affiliation(s):

 Applied College, Jazan University, Jazan, Saudi Arabia

 Full text

  Full Text - PDF

 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0001-8713-9811

 Digital Object Identifier (DOI)

 https://doi.org/10.21833/ijaas.2024.12.003

 Abstract

This study examines the connection between schadenfreude, personality traits (narcissism and jealousy), and e-consumers' purchase intentions toward counterfeit products in a GCC nation, specifically Saudi Arabia. It aims to understand how these personality traits and schadenfreude affect the likelihood of purchasing counterfeit sustainable products online. A quantitative cross-sectional design was used, with data collected from 309 e-consumers via an online survey. Stratified random sampling ensured diverse representation among participants. Structural equation modeling (SEM) was applied to analyze the data using SPSS 25 and AMOS 24 software for thorough statistical examination. The results indicate that personality traits, such as narcissism and jealousy, significantly predict schadenfreude among e-consumers. Furthermore, schadenfreude has a direct influence on their intentions to buy counterfeit sustainable products. The study also reveals that these negative personality traits heighten the impact of schadenfreude on purchase intentions, demonstrating a complex interaction between personality and emotional factors in consumer behavior. This research is one of the first to explore the relationship between personality traits, schadenfreude, and purchase intentions in e-commerce within a GCC nation. Its findings offer valuable insights for marketers and policymakers on how dark personality traits can shape sustainable consumption behaviors, helping them better promote sustainable products in the region.

 © 2024 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Consumer behavior, Personality traits, Schadenfreude, Counterfeit products, E-commerce

 Article history

 Received 16 July 2024, Received in revised form 12 October 2024, Accepted 16 November 2024

 Acknowledgment

No Acknowledgment.

 Compliance with ethical standards

 Ethical considerations

Informed consent was obtained from all participants, ensuring confidentiality and voluntary participation. Data were anonymized and securely stored to protect participant privacy. Also, all the respondents were above 18.

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Manna Y (2024). Understanding the impact of narcissism and schadenfreude on e-consumers’ purchase of counterfeit pro-environmental goods. International Journal of Advanced and Applied Sciences, 11(12): 22-33

 Permanent Link to this page

 Figures

 Fig. 1 

 Tables

 Table 1 Table 2 

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