International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12
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 Volume 11, Issue 11 (November 2024), Pages: 209-218

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 Original Research Paper

The role of public policy in promoting the competitive capacity of tourism enterprises

 Author(s): 

 Nhan Truong Thanh Dang *

 Affiliation(s):

 Faculty of Business Administration, Ho Chi Minh University of Banking, Ho Chi Minh City, Vietnam

 Full text

  Full Text - PDF

 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0009-0006-9995-3558

 Digital Object Identifier (DOI)

 https://doi.org/10.21833/ijaas.2024.11.022

 Abstract

In the highly competitive tourism industry, both domestically and internationally, improving competitiveness is a key challenge for policymakers aiming to strengthen the operational capacity of tourism businesses. This study focuses on analyzing the direct and indirect effects of public policies on enhancing the competitiveness of tourism enterprises in Ho Chi Minh City (HCMC). Using both qualitative and quantitative research methods, the study reviews previous research, identifies gaps, refines measurement tools, and proposes research models. Surveys were conducted with 346 managers of tourism enterprises in HCMC, and quantitative analysis was performed using techniques such as statistical analysis, Cronbach’s alpha for reliability, exploratory factor analysis (EFA), and partial least squares structural equation modeling (PLS-SEM). The results show that public policies have a positive impact on improving the competitiveness of tourism enterprises in HCMC, both directly and indirectly. Indirectly, public policies boost competitiveness by fostering innovation and enhancing organizational performance.

 © 2024 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Tourism competitiveness, Public policies impact, Organizational performance, Innovation in tourism, Ho Chi Minh City tourism

 Article history

 Received 23 June 2024, Received in revised form 18 October 2024, Accepted 9 November 2024

 Acknowledgment

No Acknowledgment.

 Compliance with ethical standards

 Ethical considerations

Informed consent was obtained, and data were anonymized to ensure confidentiality.

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Dang NTT (2024). The role of public policy in promoting the competitive capacity of tourism enterprises. International Journal of Advanced and Applied Sciences, 11(11): 209-218

 Permanent Link to this page

 Figures

 Fig. 1 

 Tables

 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 

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