International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

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 Volume 11, Issue 10 (October 2024), Pages: 218-231

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 Original Research Paper

The role of voluntary green behavior and green performance in promoting sustainability in the hospitality industry

 Author(s): 

 Yusniar Lubis 1, Siswa Panjang Hernosa 1, Sofiyan Sofiyan 2, Fajar Rezeki Ananda Lubis 2, Syaifuddin Syaifuddin 2, *, Nasib Nasib 3

 Affiliation(s):

 1Faculty of Agriculture, University of Medan Area, North Sumatera, Indonesia
 2Faculty of Economics, University of Prima Indonesia, North Sumatera, Indonesia
 3Department of Management, Business Institute of Information Technology and Business, North Sumatera, Indonesia

 Full text

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0002-6977-5256

 Digital Object Identifier (DOI)

 https://doi.org/10.21833/ijaas.2024.10.024

 Abstract

This study aims to explore how green training, green commitment, and green information management affect green performance in 5-star hotels in Medan City, focusing specifically on voluntary green behavior. The study's participants included 331 employees from seven 5-star hotels in Medan City: JW Marriott Hotel, Aryaduta Hotel, Grand Mercure, Cambridge Hotel, Grand City Hall Medan, Hotel Danau Toba International, and Adimulia Hotel. Each of these hotels has been in operation for more than five years. Data was collected through a questionnaire and analyzed using structural equation modeling (SEM). The findings confirm that green training, green commitment, and green knowledge management play important roles in promoting sustainable practices in the hotel industry. Investing in employee training to build knowledge and skills, showing strong management commitment to sustainability, and implementing effective knowledge management are key to creating a work environment that supports sustainability and environmental responsibility. The managerial implications suggest that hotels should focus on developing policies and programs that encourage sustainable practices. This includes improving education and training, strengthening organizational commitment, and adopting effective knowledge management practices. By doing so, hotels can enhance their sustainability performance and strengthen their reputation and competitiveness in an increasingly eco-conscious market.

 © 2024 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Green training, Sustainability, Hotel industry, Knowledge management, Voluntary behavior

 Article history

 Received 26 June 2024, Received in revised form 6 October 2024, Accepted 15 October 2024

 Acknowledgment

The authors would like to extend their gratitude to the Indonesian government, specifically the Ministry of Education and Culture Research and Technology (Kemdikbudristek), for their generous research funding through the regular science fund research grants program. In addition, the author would like to express gratitude to all individuals and organizations that contributed to this research, including those involved in conducting surveys, collecting data, reporting research findings, and publishing the results.

 Compliance with ethical standards

 Ethical considerations 

Ethical approval was obtained, and informed consent was secured from all participants, with data handled confidentially in accordance with research guidelines.

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Lubis Y, Hernosa SP, Sofiyan S, Lubis FRA, Syaifuddin S, and Nasib N (2024). The role of voluntary green behavior and green performance in promoting sustainability in the hospitality industry. International Journal of Advanced and Applied Sciences, 11(10): 218-231

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 Tables

 Table 1 Table 2 Table 3 Table 4 Table 5

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