International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12
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 Volume 11, Issue 10 (October 2024), Pages: 17-23

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 Original Research Paper

Entrepreneurs' contribution to community happiness capital from community-based tourism: A causal relationship model study

 Author(s): 

 Panida Ninaroon 1, *, Jiraporn Boonying 1, Suwita Pruksaarporn 1, Wareeya Khlungsaeng 1, Jirawat Sudsawart 2, Ratirath Na Songkhla 3

 Affiliation(s):

 1College of Innovation and Management, Suan Sunandha Rajabhat University, Bangkok, Thailand
 2College of Allied Health Sciences, Suan Sunandha Rajabhat University, Bangkok, Thailand
 3Chulalongkorn Business School, Chulalongkorn University, Bangkok, Thailand

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0009-0003-3387-5663

 Digital Object Identifier (DOI)

 https://doi.org/10.21833/ijaas.2024.10.003

 Abstract

This study aims to examine the influence of creative leadership on community happiness capital development, investigate the role of participative management in enhancing community happiness capital, and explore the impact of community happiness capital development on improving quality of life. A quantitative research design was employed, with a sample of 260 entrepreneurs involved in community-based tourism in Phatthalung Province, Thailand. Data were collected through questionnaires, and structural equation modeling was used for hypothesis testing. The results indicate that the proposed model, examining the causal relationship and effect of community happiness capital development, fits the empirical data well (chi-square = 47.775, p-value = 0.563, chi-square/df = 0.955, CFI = 1.000, GFI = 0.973, AGFI = 0.951, RMSEA = 0.000). The findings suggest that these insights can be applied to policy development to support the growth and sustainability of community enterprises, contributing to local economic stimulation.

 © 2024 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Creative leadership, Participative management, Community happiness capital, Quality of life, Structural equation modeling

 Article history

 Received 16 May 2024, Received in revised form 17 September 2024, Accepted 19 September 2024

 Acknowledgment

The authors would like to express their sincere appreciation to Suan Sunandha Rajabhat University for its invaluable help throughout this research.

 Compliance with ethical standards

 Ethical considerations

This study received approval from the Institutional Review Board of Suan Sunandha Rajabhat University. Informed consent was obtained, and participant confidentiality and data protection were maintained throughout.

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Ninaroon P, Boonying J, Pruksaarporn S, Khlungsaeng W, Sudsawart J, and Songkhla RN (2024). Entrepreneurs' contribution to community happiness capital from community-based tourism: A causal relationship model study. International Journal of Advanced and Applied Sciences, 11(10): 17-23

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