International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

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 Volume 10, Issue 10 (October 2023), Pages: 121-131

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 Original Research Paper

Exploring the spiritual and experiential dimensions of Sharia-compliant hotels in Indonesian halal tourism: A netnographic analysis of TripAdvisor reviews

 Author(s): 

 Azhar Alam 1, 2, *, Raditya Sukmana 2, Ririn Tri Ratnasari 2, Intan Arfiatin 1, Rashifahunnisa’ Mellinia 1

 Affiliation(s):

 1Department of Islamic Economic Laws, Universitas Muhammadiyah Surakarta, Surakarta, Indonesia
 2Department of Islamic Economics, Universitas Airlangga, Surabaya, Indonesia

 Full text

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0002-0383-7346

 Digital Object Identifier (DOI)

 https://doi.org/10.21833/ijaas.2023.10.014

 Abstract

Sharia-compliant hotels constitute a pivotal element of Indonesia's burgeoning halal tourism sector. This research employs a netnographic methodology, employing TripAdvisor reviews, to elucidate the spiritual encounters and divergent assessments encountered by visitors to these Sharia hotels. The escalating demand for accommodations adhering to Sharia principles has driven exceptional industry expansion. Nevertheless, there is a noticeable paucity of scholarly investigations into the religious experiences of patrons frequenting such establishments. This netnographic investigation endeavors to discern and provide qualitative insights into the dichotomy of positive and negative reviews, alongside the spiritual dimensions encountered by guests at Sharia hotels within Indonesia. Analyzing a dataset comprising 427 reviews spanning nine Sharia hotels through grounded theory, our findings reveal that 24.35% of patrons perceive these establishments as meticulously designed with subtle religious nuances and Middle Eastern themes. Furthermore, 25.61% of positive reviews accentuate attributes such as cleanliness, orderliness, and comfort, whereas 53.70% of negative reviews underscore deficiencies in facilities. This study acknowledges its limitation concerning the number of Sharia hotels meeting the specified research criteria. Nevertheless, its findings hold considerable significance as a foundation for service enhancements, and it calls for further research elucidating advanced marketing strategies tailored to address guest feedback concerning Islamic hotels.

 © 2023 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Sharia-compliant hotels, Halal tourism, Netnographic methodology, Spiritual experiences, Guest feedback

 Article history

 Received 29 May 2023, Received in revised form 23 September 2023, Accepted 25 September 2023

 Acknowledgment 

No Acknowledgment.

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Alam A, Sukmana R, Ratnasari RT, Arfiatin I, and Mellinia R (2023). The impact of authentic leadership on nurses’ locus of control and general self-efficacy during the COVID-19 pandemic. International Journal of Advanced and Applied Sciences, 10(10): 121-131

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 Tables

 Table 1 Table 2 Table 3 

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