International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12
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 Volume 11, Issue 2 (February 2024), Pages: 8-15

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 Original Research Paper

Evaluating the societal implications of combining visual communication with emerging digital platforms

 Author(s): 

 Luo Kewen *, Faryna Binti Mohd Khalis, Guo Meilin

 Affiliation(s):

 College of Creative Arts, Universiti Teknologi MARA, Shah Alam, Malaysia

 Full text

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0009-0001-9586-7744

 Digital Object Identifier (DOI)

 https://doi.org/10.21833/ijaas.2024.02.002

 Abstract

The use of visual communication on new digital platforms is changing different areas of society, making these platforms very important for offering new services that make people's daily lives better. However, as digital platforms grow, it becomes more difficult to use visual communication across various industries, and its effects on society are not fully understood yet. This study looks at how digital platforms can make visual communication more effective in important areas of society like healthcare, business, and education. It does this by using a quantitative research method to explore how using visuals through digital media can make operations more efficient and information easier to access in these areas. The study used a survey method, collecting data from many people through specially designed questionnaires to see how visual communication technologies affect things. It used a statistical technique called confirmatory factor analysis to make sure the survey questions were measuring what they were supposed to, like how efficient hospitals are, how successful business centers are, and how effective educational institutions are at using visual communication. The findings show that good visual communication design greatly helps the areas studied work better and succeed more. The study's statistical tests show strong evidence that the survey measures were reliable and accurately reflected what they were meant to. This research proves that digital platforms are changing visual communication design in a way that helps operations run more smoothly and supports the development of society. Besides showing how important visual communication is in the digital world today, the study provides solid evidence of its benefits across different areas and suggests that we should use these technologies more to improve social and economic results.

 © 2024 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Digital platforms, Innovation, Technology, Information, Survey

 Article history

 Received 24 June 2023, Received in revised form 11 January 2024, Accepted 16 January 2024

 Acknowledgment 

No Acknowledgment.

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Kewen L, Khalis FBM, and Meilin G (2024). Evaluating the societal implications of combining visual communication with emerging digital platforms. International Journal of Advanced and Applied Sciences, 11(2): 8-15

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