Consumer attitude towards intention to purchase green foods in chicken meat industry

Weng, Toong Foo; Khin, Aye Aye

International Journal of Advanced and Applied Sciences

Int. j. adv. appl. sci.

EISSN: 2313-3724

Print ISSN: 2313-626X

Volume 4, Issue 4 (April 2017), Pages: 155-158

Title: Consumer attitude towards intention to purchase green foods in chicken meat industry

Author(s): Toong Foo Weng ^1,*, Aye Aye Khin ²

Affiliation(s):

¹Faculty of Health and Life Sciences, Management and Science University, Selangor, Malaysia
²Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman, Selangor, Malaysia

https://doi.org/10.21833/ijaas.2017.04.022

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Abstract:

The aim of this study is to present the consumer attitude towards the intention to purchase green and Halal foods of the chicken meat industry in Malaysia. The major objective is to analyze the factors affecting on intention to purchase towards green and Halal foods of the chicken meat industry in Malaysia. The factor of natural content, convenience, knowledge of Halal and green foods issue, familiarity, price consciousness, attitude towards purchasing and demographic profile are affecting of the intention to purchase green and Halal foods of the chicken meat industry. Simple random sampling and questionnaires were taken to targeting 500 respondents, however, 377 respondents were only qualified. Descriptive Analysis and Analysis of Variance (ANOVA) will be tested into this study. By understanding the attitude, marketers can target the right market and gain profitable.

This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

Keywords: Green and Halal foods, Consumer attitude

Article History: Received 5 July 2016, Received in revised form 28 October 2016, Accepted 18 November 2016

Digital Object Identifier:

https://doi.org/10.21833/ijaas.2017.04.022

Citation:

Weng TF and Khin AA (2017). Consumer attitude towards intention to purchase green foods in chicken meat industry. International Journal of Advanced and Applied Sciences, 4(4): 155-158

http://www.science-gate.com/IJAAS/V4I4/Weng.html

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