International journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN:2313-626X

Frequency: 12
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 Volume 4, Issue 12 (December 2017, Part 2), Pages: 220-225

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 Original Research Paper

 Title: Farmer’s acceptance towards sustainable farming technology

 Author(s): Juan Rizal Sa’ari 1, 2, *, Juhaini Jabar 2, Md Nor Hayati Tahir 2, Mohd Halim Mahpoth 1

 Affiliation(s):

 1Faculty of Business and Management, Universiti Teknologi MARA, Melaka, Malaysia
 2Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Melaka, Malaysia

 https://doi.org/10.21833/ijaas.2017.012.038

 Full Text - PDF          XML

 Abstract:

Sustainable Farming Technology has captured the interest of developing countries and the numbers are growing because it relies on the availability of natural and human resources. Sustainable farming is still a new way or method of farming in the industry. The local farmers here in Malaysia are still not familiar with the sustainable way of farming. Some of the farmers have implemented such technology however failed to achieve success since they are lack of knowledge and expertise. For the last decades, the influence of technology has driven the changes in most of the organization. Trusting in technology or believing that a technology has desirable attributes seems reasonable because we talk about trusting in non-human entitles in everyday discourse. Environmental-related technology has become more important in influencing and shaping organizational strategy and enhances economic returns. Nowadays, business culture is moving towards green business initiatives. There are growing attention of entrepreneurs recognize that doing sustainability or anything related to green is good for their business and also to the environment. Specifically, the objective of this study is to identify the factors that encourage farmers to accept Sustainable Farming Technology. Factors for predicting the acceptance of Sustainable Farming Technology is expected to be produced at the end of the study. The research is also aimed to add value to the existing literature in the study of farmers using sustainable farming technology in their business and towards the national agenda. 

 © 2017 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: Sustainable farming technology, Technology acceptance, Farmers, Green technology, Organic farming

 Article History: Received 6 December 2016, Received in revised form 17 September 2017, Accepted 20 October 2017

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2017.012.038

 Citation:

 Sa’ari JR, Jabar J, Tahir MNH, and Mahpoth MH (2017). Farmer’s acceptance towards sustainable farming technology. International Journal of Advanced and Applied Sciences, 4(12): 220-225

 Permanent Link:

 http://www.science-gate.com/IJAAS/V4I12(2)/Juan.html

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