International journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN:2313-626X

Frequency: 12
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 Volume 4, Issue 12 (December 2017, Part 2), Pages: 212-219

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 Original Research Paper

 Title: Business plan simulation as an experiential learning to enhance business plan understanding among engineering student

 Author(s): Mohd Guzairy *, Norhidayah Mohamad, Ahmad Rozelan Yunus

 Affiliation(s):

 Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Melaka, Malaysia

 https://doi.org/10.21833/ijaas.2017.012.037

 Full Text - PDF          XML

 Abstract:

The engineering student of Universiti Teknikal Malaysia Melaka required writing business plan as one of the outcome of Technology Entrepreneurship course. This paper objective is to identify the factors that enable business plan simulation to help the student understanding on writing business plan especially in business process. We collected data by pre-and posttest questionnaire during the business plan simulation that run for 108 engineering students whose take the Technology Entrepreneurship course. The result showed that the experiential learning is the most significant factor followed by the perception by the student and the infrastructure provided. The other two factor (educator role and the content of the simulation) record no significant, but they needed as an input to run the business simulation. 

 © 2017 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: Business plan, Business processes, Business simulation, Technology entrepreneurship, Experiential learning

 Article History: Received 4 December 2016, Received in revised form 13 September 2017, Accepted 23 October 2017

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2017.012.037

 Citation:

 Guzairy M, Mohamad N, and Yunus AR (2017). Business plan simulation as an experiential learning to enhance business plan understanding among engineering student. International Journal of Advanced and Applied Sciences, 4(12): 212-219

 Permanent Link:

 http://www.science-gate.com/IJAAS/V4I12(2)/Guzairy.html

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