International journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN:2313-626X

Frequency: 12
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 Volume 4, Issue 12 (December 2017, Part 2), Pages: 238-242

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 Original Research Paper

 Title: The influence of internal factors on consumer’s green consumption behavior

 Author(s): Marhana Mohamed Anuar, Khatijah Omar *, Azwadi Ali

 Affiliation(s):

 School of Maritime Business and Management, Universiti Malaysia Terengganu, 21030 Kuala Terengganu, Terengganu, Malaysia

 https://doi.org/10.21833/ijaas.2017.012.041

 Full Text - PDF          XML

 Abstract:

The purpose of this paper is to examine the relationships among environmental knowledge, environmental affect and green consumption behavior (GCB). GCB has become one of the most important issues among today’s consumers as it helps consumers to reduce the detrimental impacts of irresponsible consumption on the environment. The data was collected using mall intercept method on 341 consumers. The data was analyzed using SmartPLS and the results demonstrate that environmental knowledge and attitude significantly influence GCB. This study makes contributions to green marketing literature by adding empirical evidence on the relationships among environmental knowledge, environmental affect and GCB among Malaysian consumers. 

 © 2017 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: Green consumption behavior, Environmental knowledge, Environmental affect, Consumers, Malaysia

 Article History: Received 12 December 2016, Received in revised form 10 September 2017, Accepted 16 October 2017

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2017.012.041

 Citation:

 Anuar MM, Omar K, and Ali A (2017). The influence of internal factors on consumer’s green consumption behavior. International Journal of Advanced and Applied Sciences, 4(12): 238-242

 Permanent Link:

 http://www.science-gate.com/IJAAS/V4I12(2)/Anuar.html

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