International Journal of Advanced and Applied Sciences

Int. j. adv. appl. sci.

EISSN: 2313-3724

Print ISSN: 2313-626X

Volume 3, Issue 9  (September 2016), Pages:  78-89


Title: A conceptual framework for effective organizational adoption of social technologies

Author(s):  Shaheen Khatoon *

Affiliation(s):

College of Computer Science and Information Technology, Department of Information Science, King Faisal University, Al Ahsa, Saudi Arabia

https://doi.org/10.21833/ijaas.2016.09.012

Full Text - PDF          XML

Abstract:

In this study by focusing on social network sites, wikis, microblogging, video sharing, among others, we identify perspective beneficial attributes of these technologies to support business activities in context of organizational operations and internal/external communication. Specifically, this study seeks to answer three questions: i) What organizational activities can be enhanced by using social technologies, ii) what business value an organization can gain and, iii) how to engage employee, customers and other external stockholders through use of these technologies. In doing so this study reviewed the existing literature in order to identify how organizations can take advantages of social technologies to facilitate their various business activities. Base on features identified from existing studies, a conceptual framework is proposed which includes various conceptual models for effectively adopting social technologies in different organizational activities. We believe this study will help organizations to identify potential business activities and to develop adequate strategies to deploy social technologies in workplace. 

© 2016 The Authors. Published by IASE.

This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

Keywords: Social Technologies, Social Networking, Social technologies in organizations, Employee Engagement, Customer Engagement, Stakeholders Engagement, Conceptual Framework

Article History: Received 20 May 2016, Received in revised form 28 August 2016, Accepted 22 September 2016

Digital Object Identifier: https://doi.org/10.21833/ijaas.2016.09.012

Citation:

Khatoon S (2016). A conceptual framework for effective organizational adoption of social technologies. International Journal of Advanced and Applied Sciences, 3(9): 78-89

http://www.science-gate.com/IJAAS/V3I9/Khatoon.html


References:

Bosch-Sijtsema PM and Haapamäki J (2014). Perceived enablers of 3D virtual environments for virtual team learning and innovation. Computers in Human Behavior, 37: 395-401.
http://dx.doi.org/10.1016/j.chb.2014.04.035
Brown VR and Vaughn ED (2011). The writing on the (Facebook) wall: The use of social networking sites in hiring decisions. Journal of Business and Psychology, 26(2): 219-225.
http://dx.doi.org/10.1007/s10869-011-9221-x
Bughin J, Chui M, and Miller A (2009). How companies are benefiting from Web 2.0: McKinsey global survey results. McKinsey Quarterly, McKinsey Global Institute, Seattle, USA.
Chai S and Kim M (2010). What makes bloggers share knowledge? An investigation on the role of trust. International Journal of Information Management, 30(5): 408-415.
http://dx.doi.org/10.1016/j.ijinfomgt.2010.02.005
Chidambaram L, Lim J, Chuan Chan H, and Han KU (2001). An empirical evaluation of organizational media use in Singapore. Journal of Global Information Technology Management, 4(1): 27-44.
http://dx.doi.org/10.1080/1097198X.2001.10856294
Davison RM, Ou CX, Martinsons MG, Zhao AY and Du R (2014). The communicative ecology of Web 2.0 at work: Social networking in the workspace. Journal of the Association for Information Science and Technology, 65(10): 2035-2047.
http://dx.doi.org/10.1002/asi.23112
Denyer D, Parry E, and Flowers P (2011). "Social","Open" and "Participative"? Exploring Personal Experiences and Organisational Effects of Enterprise 2.0 Use. Long Range Planning, 44(5): 375-396.
http://dx.doi.org/10.1016/j.lrp.2011.09.007

Dey L, Haque SM, Khurdiya A, and Shroff G (2011). Acquiring competitive intelligence from social media. Proceedings of the 2011 Joint Workshop on Multilingual OCR and Analytics for Noisy Unstructured Text Data (MOCR_AND '11), Article No. 3, New York, USA.

https://doi.org/10.1145/2034617.2034621

Du Plessis T and Boshoff M (2008). Preferred communication methods and technologies for organizational knowledge sharing and decision making: peer reviewed article. South African Journal of Information Management, 10(2): 1-18.

Farzan R, DiMicco JM, Millen DR, Dugan C, Geyer W and Brownholtz EA (2008). Results from deploying a participation incentive mechanism within the enterprise. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI '08), New York, USA: 563-572.

Https://doi.org/10.1145/1357054.1357145

Gal-Tzur A, Grant-Muller SM, Minkov E, and Nocera S (2014). The Impact of Social Media Usage on Transport Policy: Issues, Challenges and Recommendations. Procedia-Social and Behavioral Sciences, 111: 937-946.
http://dx.doi.org/10.1016/j.tranpol.2014.01.007
Gilbert E and Karahalios K (2010). Widespread worry and the stock market. Proceedings of the Fourth International AAAI Conference on Weblogs and Social Media: 59-65.
Giordano R (2007). An investigation of the use of a wiki to support knowledge exchange in public health. Proceedings of the 2007 international ACM conference on Supporting group work (GROUP '07), New York, USA: 269-272. Https://doi.org/10.1145/1316624.1316664
Goh KY, Heng CS, and Lin Z (2013). Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content. Information Systems Research, 24(1): 88-107.
http://dx.doi.org/10.1287/isre.1120.0469
Gustafsson A, Johnson MD, and Roos I (2005). The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention. Journal of Marketing, 69(4): 210-218.
http://dx.doi.org/10.1509/jmkg.2005.69.4.210
Hadcroft P and Jarratt D (2007). Market orientation: an iterative process of customer and market engagement. Journal of Business-to-Business Marketing, 14(3): 21-57.
http://dx.doi.org/10.1300/J033v14n03_02
Hawn C (2009). Take two aspirin and tweet me in the morning: how Twitter, Facebook, and other social media are reshaping health care. Health Affairs, 28(2): 361-368.
http://dx.doi.org/10.1377/hlthaff.28.2.361
PMid:19275991
He W, Zha S, and Li L (2013). Social media competitive analysis and text mining: A case study in the pizza industry. International Journal of Information Management, 33(3): 464-472.
http://dx.doi.org/10.1016/j.ijinfomgt.2013.01.001

Huh J, Jones L, Erickson T, Kellogg WA, Bellamy RK and Thomas JC (2007). BlogCentral: the role of internal blogs at work. In Extended Abstracts on Human Factors in Computing Systems (CHI EA '07), New York, USA: 2447-2452.

Https://doi.org/10.1145/1240866.1241022

Jussila JJ, Karkkainen H and Aramo-Immonen, H (2014). Social media utilization in business-to-business relationships of technology industry firms. Computers in Human Behavior, 30: 606-613.
http://dx.doi.org/10.1016/j.chb.2013.07.047
Kent ML, Taylor M, and White WJ (2003). The relationship between Web site design and organizational responsiveness to stakeholders. Public relations Review, 29(1): 63-77.
http://dx.doi.org/10.1016/S0363-8111(02)00194-7
Kim AJ and Ko E (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10): 1480-1486.
http://dx.doi.org/10.1016/j.jbusres.2011.10.014
Laroche M, Habibi MR, Richard MO (2013). To be or not to be in social media: How brand loyalty is affected by social media? International Journal of Information Management, 33(1): 76-82.
http://dx.doi.org/10.1016/j.ijinfomgt.2012.07.003
Lau KN, Lee KH, and Ho Y (2005). Text mining for the hotel industry. Cornell Hotel and Restaurant Administration Quarterly, 46(3): 344-362.
http://dx.doi.org/10.1177/0010880405275966
Lee K, Oh WY, and Kim N (2013). Social media for socially responsible firms: Analysis of fortune 500's twitter profiles and their CSR/CSIR ratings. Journal of Business Ethics, 118(4): 791-806.
http://dx.doi.org/10.1007/s10551-013-1961-2
Luo X, Zhang J, and Duan W (2013). Social media and firm equity value. Information Systems Research, 24(1): 146-163.
http://dx.doi.org/10.1287/isre.1120.0462
McLennan A and Howell G (2010). Social networks and the challenge for public relations. Asia Pacific Public Relations Journal, 11(1): 11-19.
O'Leary C, Rao S, and Perry C (2004). Improving customer relationship management through database/Internet marketing: A theory-building action research project. European Journal of Marketing, 38(3/4): 338-354.
http://dx.doi.org/10.1108/03090560410518585
Rishika R, Kumar A, Janakiraman R and Bezawada R (2013). The effect of customers' social media participation on customer visit frequency and profitability: an empirical investigation. Information Systems Research, 24(1): 108-127.
http://dx.doi.org/10.1287/isre.1120.0460
Sashi C (2012). Customer engagement, buyer-seller relationships, and social media. Management Decision, 50(2): 253-272.
http://dx.doi.org/10.1108/00251741211203551
Schniederjans D, Cao ES, and Schniederjans M (2013). Enhancing financial performance with social media: An impression management perspective. Decision Support Systems, 55(4): 911-918.
http://dx.doi.org/10.1016/j.dss.2012.12.027
Trainor KJ, Andzulis JM, Rapp A, and Agnihotri R (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research, 67(6): 1201-1208.
http://dx.doi.org/10.1016/j.jbusres.2013.05.002
Trimi S and Galanxhi H (2014). The impact of Enterprise 2.0 in organizations. Service Business, 8(3): 405-424.
http://dx.doi.org/10.1016/j.ijimpeng.2013.10.001
Wang M (2011). Integrating organizational, social, and individual perspectives in Web 2.0-based workplace e-learning. Information Systems Frontiers, 13(2): 191-205.
http://dx.doi.org/10.1007/s10796-009-9191-y
Wang X, Yu C, and Wei Y (2012). Social media peer communication and impacts on purchase intentions: A consumer socialization framework. Journal of Interactive Marketing, 26(4): 198-208.
http://dx.doi.org/10.1016/j.intmar.2011.11.004
Wattal S, Racherla P, and Mandviwalla, M (2009). Employee adoption of corporate blogs: A quantitative analysis. In 42nd Hawaii International Conference on System Sciences (HICSS'09): 1-10. Https://doi.org/10.1109/HICSS.2009.188
Yu Y, Duan W, and Cao Q (2013). The impact of social and conventional media on firm equity value: A sentiment analysis approach. Decision Support Systems, 55(4): 919-926.
http://dx.doi.org/10.1016/j.dss.2012.12.028
Zhao F and Kemp LJ (2012). Integrating Web 2.0-based informal learning with workplace training. Educational Media International, 49(3): 231-245.
http://dx.doi.org/10.1080/09523987.2012.738015