International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

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 Volume 10, Issue 9 (September 2023), Pages: 132-138

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 Original Research Paper

Women’s entrepreneurial behavior in Saudi Arabian SMEs: A study based on Ajzen’s theory of planned behavior

 Author(s): 

 Alaa’ Bani Naser 1, *, Ahmad Adnan Al-Tit 2

 Affiliation(s):

 1Department of Education, Faculty of Education, University of Ha'il, Ha'il, Saudi Arabia
 2Department of Business Administration, College of Business and Economics (CBE), Qassim University, Buraidah, Saudi Arabia

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0001-5557-0180

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2023.09.015

 Abstract:

This study aims to investigate women's entrepreneurial behavior (WEB)  within the context of small and medium enterprises (SMEs) in Saudi Arabia, utilizing Ajzen’s theory of planned behavior. A conceptual model comprising four latent variables—attitudes towards behavior (ATB), subjective norms (SN), perceived behavioral control (PBC) as exogenous factors, and behavioral intention (BI) as a mediating factor—was examined. Additionally, WEB was evaluated as an endogenous outcome. Data analysis relied on 97 usable responses gathered via a Likert scale-based questionnaire. The findings underscore the significant influence of planned behavior components—attitudes towards entrepreneurship, subjective norms, and PBC—on both women’s entrepreneurial intentions and actual behavior. Notably, the study reveals a substantial mediating role played by BI in linking independent variables (attitudes, subjective norms, and PBC) to WEB. These results advance the understanding of entrepreneurial behavior (EB) prediction, offering insights to decision-makers. Strategies to enhance women’s entrepreneurial intentions include fostering positive attitudes, ensuring favorable social incentives, and bolstering perceptions of control through skill development. Moreover, recommendations are made for a national campaign to raise awareness about the role of social support in entrepreneurship success, aligning with the aspirations of Saudi Arabia's Vision 2030 initiative.

 © 2023 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: Women's entrepreneurial behavior, SMEs, Ajzen's theory of planned behavior, Entrepreneurial intentions

 Article History: Received 5 May 2023, Received in revised form 11 August 2023, Accepted 30 August 2023

 Acknowledgment 

This Research has been funded by the Woman Research Chair-Scientific Research Chair at the University of Ha'il–Saudi Arabia through project Number "SCR-22 009."

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Naser AB and Al-Tit AA (2023). Women’s entrepreneurial behavior in Saudi Arabian SMEs: A study based on Ajzen’s theory of planned behavior. International Journal of Advanced and Applied Sciences, 10(9): 132-138

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 Figures

 Fig. 1 Fig. 2

 Tables

 Table 1 Table 2 Table 3 Table 4 

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