International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

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 Volume 10, Issue 9 (September 2023), Pages: 75-81

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 Original Research Paper

Navigating the crowdfunding landscape for women entrepreneurs in India: Opportunities and barriers

 Author(s): 

 G. K. Seeboli 1, G. P. Girish 2, *, B. Aruna 3, S. Geetha 3

 Affiliation(s):

 1Department of Marketing, ICFAI Business School, IFHE University, Hyderabad, India
 2Department of Finance, ICFAI Business School, IFHE University, Hyderabad, India
 3Department of HR and Soft Skills, ICFAI Business School, IFHE University, Hyderabad, India

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0003-0461-7350

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2023.09.009

 Abstract:

The proliferation of advanced technologies has ushered in diverse and accessible fundraising avenues for entrepreneurs, profoundly influencing the burgeoning startup landscape in India. Among these innovative fundraising mechanisms, crowdfunding has emerged as a prominent platform with the potential to alleviate funding challenges and catalyze the Indian startup revolution. This research endeavors to discern disparities between male and female entrepreneurs concerning their fundraising attitudes, crowdfinancing method preferences, and perceptions of crowdfinancing's viability as a funding mechanism. Our study encompasses a sample of Indian entrepreneurs with basic knowledge of various crowdfunding options, comprising a dataset of approximately 300 respondents. Of this sample, 224 are Indian entrepreneurs, with 116 being female entrepreneurs. Hypothesis testing, employing Chi-square and Discriminant Analysis, was conducted to assess gender-based distinctions. Our findings reveal that female entrepreneurs exhibit a stronger inclination toward specific funding methods compared to their male counterparts. Additionally, our study elucidates the aspects of crowdfinancing that women entrepreneurs view favorably, suggesting a greater affinity for crowdfinancing among female entrepreneurs. This research sheds light on gender-related nuances in fundraising attitudes and preferences, offering valuable insights into the dynamics of entrepreneurship and funding strategies in the Indian context.

 © 2023 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: Crowdfunding, Fundraising attitudes, Gender differences, Indian entrepreneurs, Startup financing

 Article History: Received 4 February 2023, Received in revised form 14 July 2023, Accepted 9 August 2023

 Acknowledgment 

The authors are extremely thankful and grateful for receiving seed money funding for this research project from ICFAI Foundation for Higher Education (a Deemed to-be-University under Sec 3 of UGC Act 1956) India [Award No: IFHE/RC/2021/October/124].

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Seeboli GK, Girish GP, Aruna B, and Geetha S (2023). Navigating the crowdfunding landscape for women entrepreneurs in India: Opportunities and barriers. International Journal of Advanced and Applied Sciences, 10(9): 75-81

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