Volume 10, Issue 8 (August 2023), Pages: 185-190
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Original Research Paper
Exploring the impact of trust dimensions on COVID-19 vaccination intention and behavior: A quantitative analysis
Author(s):
Salma Ayeb *, Meryem Zoghlami, Kaouther Saied Ben Rached
Affiliation(s):
Faculty of Economics and Management of Tunis, Research Laboratory: Business and Marketing Research (ERMA), University of Tunis El Manar, Tunis, Tunisia
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* Corresponding Author.
Corresponding author's ORCID profile: https://orcid.org/0000-0001-6311-8936
Digital Object Identifier:
https://doi.org/10.21833/ijaas.2023.08.021
Abstract:
The rapid proliferation of COVID-19 vaccines has emerged as a pivotal strategy to combat the ongoing pandemic. Vaccine hesitancy, influenced by various vaccine-related factors, significantly impacts the adoption of COVID-19 vaccination. Misinformation contributes to vaccine distrust and hinders individuals' willingness to receive the vaccine. Despite its critical importance, there remains a paucity of comprehensive studies focusing on the determinants of vaccine confidence, leading to a deficiency in implementation research aimed at understanding and modifying individuals' behavior towards COVID-19 vaccination. This research endeavors to examine the influence of three key dimensions of trust in the COVID-19 vaccine, namely vaccine reliability, transparency in information dissemination, and pharmaceutical laboratory investment in innovation, on individuals' intention to receive the vaccine. Furthermore, we investigate the repercussions of these dimensions on actual COVID-19 vaccination behavior. Our quantitative study comprises a sample of 240 participants and employs a rigorous analytical approach. The findings underscore that individuals' intent to vaccinate against COVID-19 is positively affected by all three trust dimensions, i.e., drug reliability, innovation investment, and information transparency. Importantly, this intention positively correlates with actual vaccination behavior. This study substantiates the utility of the behavioral approach and the Theory of Planned Behavior (TPB) in elucidating vaccine hesitancy and the factors exerting influence on vaccine uptake.
© 2023 The Authors. Published by IASE.
This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
Keywords: COVID-19 vaccination, Vaccine hesitancy, Trust dimensions, Behavioral approach, Theory of planned behavior, Vaccination behavior
Article History: Received 5 March 2023, Received in revised form 19 July 2023, Accepted 25 July 2023
Acknowledgment
No Acknowledgment.
Compliance with ethical standards
Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Citation:
Ayeb S, Zoghlami M, and Rached KSB (2023). Exploring the impact of trust dimensions on COVID-19 vaccination intention and behavior: A quantitative analysis. International Journal of Advanced and Applied Sciences, 10(8): 185-190
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