International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

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 Volume 10, Issue 5 (May 2023), Pages: 86-92

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 Original Research Paper

Factors influencing postgraduate students’ university choice decisions at the Vietnam National University

 Author(s): 

 Minh-Quang Duong 1, *, Van-Tuong Nguyen 1, Thi-Ngoc-Dung Bach 1, Hong-Phan Nguyen 1, Thi-Yen-Di Le 2

 Affiliation(s):

 1Faculty of Education, University of Social Sciences and Humanities, Vietnam National University, Ho Chi Minh City, Vietnam
 2College of Management, Dayeh University, Dacun, Taiwan

  Full Text - PDF          XML

 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0001-9229-8526

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2023.05.010

 Abstract:

Understanding postgraduate students' university choice criteria is essential for developing marketing strategies in higher education settings. The purpose of this study was to investigate postgraduate students’ perceptions in terms of their university choice decisions and evaluates the correlation between their personal and social support factors and university choice decisions. A questionnaire survey was disseminated to 401 postgraduate students from five member universities of Vietnam National University Ho Chi Minh City, Vietnam. The findings revealed that rated a fairly high degree of agreement on university choice decisions and demographic characteristics differences exist regarding their choice (such as living place, registration level, university studies, and Admission methods). In addition, the findings also found that personal and social support factors had a statistically significant impact on their university choice decisions. The findings of this study carry both theoretical and practical implications for Vietnamese higher education. The suggestions inferred from university managers and other stakeholders are also discussed.

 © 2023 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: University choice decision, Postgraduate student, Demographic characteristics, Social support factor, Vietnamese higher education

 Article History: Received 10 November 2022, Received in revised form 12 March 2023, Accepted 15 March 2023

 Acknowledgment 

This research is funded by Vietnam National University Ho Chi Minh City under grand number B2021-18b-02.

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Duong MQ, Nguyen VT, Bach TND, Nguyen HP, and Le TYD (2023). Factors influencing postgraduate students’ university choice decisions at the Vietnam National University. International Journal of Advanced and Applied Sciences, 10(5): 86-92

 Permanent Link to this page

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 Tables

 Table 1 Table 2 Table 3 Table 4 Table 5 

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