International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12
line decor
  
line decor

 Volume 10, Issue 4 (April 2023), Pages: 207-213

----------------------------------------------

 Original Research Paper

 Shipping containers converted into livable facilities for commercialization in Cebu, Philippines

 Author(s): 

 Lolita V. Velita 1, *, Ronald M. Galindo 2, Rosein A. Ancheta Jr. 3, Edgar U. Tibay 2

 Affiliation(s):

 1Department of Business Administration, College of Management and Entrepreneurship, Cebu Technological University, Cebu City, Philippines
 2Department of Mechanical and Aerospace Engineering, College of Engineering, Cebu Technological University, Cebu City, Philippines
 3Department of Civil Engineering, College of Engineering, Cebu Technological University, Cebu City, Philippines

  Full Text - PDF          XML

 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0001-8784-4297

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2023.04.025

 Abstract:

In Cebu, Philippines during the pandemic, hospitals were full and would no longer accept patients, which led the researchers to make a study on shipping containers converted to hospitals, isolation, quarantine, and other livable facilities to address the problem. If another wave of the virus comes, the facility is already in place to accommodate patients. Numerous studies have been conducted about shipping containers on their functionality, performance, and quality but there is no study about its marketability to target markets. The study determined the marketability of shipping containers converted into livable facilities for commercialization based on the following objectives: i) the four Ps of marketing, ii) industry and competitor analysis, iii) challenges and opportunities, and, iv) to propose recommendations on developing the converted shipping containers into livable facilities. There were two hundred thirty-nine respondents. The study used the Statistical Package for the Social Sciences (SPSS) software for quantitative data and thematic analysis for qualitative data. The study found a high demand for shipping containers to be converted into livable facilities which could be a profitable business once commercialized.

 © 2023 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: COVID-19, Eco-friendly, 4Ps of marketing, Green building, Green product

 Article History: Received 21 September 2022, Received in revised form 5 January 2023, Accepted 6 February 2023

 Acknowledgment 

No Acknowledgment.

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Velita LV, Galindo RM, Ancheta Jr. RA, and Tibay EU (2023). Shipping containers converted into livable facilities for commercialization in Cebu, Philippines. International Journal of Advanced and Applied Sciences, 10(4): 207-213

 Permanent Link to this page

 Figures

 No Figure

 Tables

 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10

----------------------------------------------    

 References (23)

  1. Abrasheva G, Senk D, and Häußling R (2012). Shipping containers for a sustainable habitat perspective. Metallurgical Research and Technology, 109(5): 381-389. https://doi.org/10.1051/metal/2012025   [Google Scholar]
  2. Al-Majali MM (2012). International tourists satisfaction: Case of Jordan. International Business Research, 5(9): 210-216.https://doi.org/10.5539/ibr.v5n9p210   [Google Scholar]
  3. Chen YS, Lai SB, and Wen CT (2006). The influence of green innovation performance on corporate advantage in Taiwan. Journal of Business Ethics, 67(4): 331-339. https://doi.org/10.1007/s10551-006-9025-5   [Google Scholar]
  4. Ćosić K, Popović S, Šarlija M, and Kesedžić I (2020). Impact of human disasters and COVID-19 pandemic on mental health: Potential of digital psychiatry. Psychiatria Danubina, 32(1): 25-31. https://doi.org/10.24869/psyd.2020.25   [Google Scholar]
  5. Donthu N and Gustafsson A (2020). Effects of COVID-19 on business and research. Journal of Business Research, 117: 284-289. https://doi.org/10.1016/j.jbusres.2020.06.008   [Google Scholar] PMid:32536736 PMCid:PMC7280091
  6. Fabeil NF, Pazim KH, and Langgat J (2020). The impact of COVID-19 pandemic crisis on micro-enterprises: Entrepreneurs’ perspective on business continuity and recovery strategy. Journal of Economics and Business, 3(2): 837-844. https://doi.org/10.31014/aior.1992.03.02.241   [Google Scholar]
  7. Falahat M, Ramayah T, Soto-Acosta P, and Lee YY (2020). SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs’ international performance. Technological Forecasting and Social Change, 152: 119908. https://doi.org/10.1016/j.techfore.2020.119908   [Google Scholar]
  8. Hasan Z and Ali NA (2015). The impact of green marketing strategy on the firm's performance in Malaysia. Procedia-Social and Behavioral Sciences, 172: 463-470. https://doi.org/10.1016/j.sbspro.2015.01.382   [Google Scholar]
  9. Hiscott J, Alexandridi M, Muscolini M, Tassone E, Palermo E, Soultsioti M, and Zevini A (2020). The global impact of the coronavirus pandemic. Cytokine & Growth Factor Reviews, 53: 1-9. https://doi.org/10.1016/j.cytogfr.2020.05.010   [Google Scholar] PMid:32487439 PMCid:PMC7254014
  10. Kinoti MW (2011). Green marketing intervention strategies and sustainable development: A conceptual paper. International Journal of Business and Social Science, 2(23): 263-273.   [Google Scholar]
  11. Ling M (2021). Container housing: Formal informality and deterritorialised home-making amid bulldozer urbanism in Shanghai. Urban Studies, 58(6): 1141-1157. https://doi.org/10.1177/0042098019899353   [Google Scholar]
  12. Malik ME, Ghafoor MM, and Hafiz KI (2012). Impact of brand image, service quality and price on customer satisfaction in Pakistan telecommunication sector. International Journal of Business and Social Science, 3(23): 123-129.   [Google Scholar]
  13. Mukonza C and Swarts I (2020). The influence of green marketing strategies on business performance and corporate image in the retail sector. Business Strategy and the Environment, 29(3): 838-845. https://doi.org/10.1002/bse.2401   [Google Scholar]
  14. Niazi N, Rashid M, and Shamugia Z (2021). Role of marketing mix (4ps) in building brand equity: Case study of shell petrol, UK. International Journal of Applied Business and Management Studies, 6(1): 34-68.   [Google Scholar]
  15. Pallant J, Sands S, and Karpen I (2020). Product customization: A profile of consumer demand. Journal of Retailing and Consumer Services, 54: 102030. https://doi.org/10.1016/j.jretconser.2019.102030   [Google Scholar]
  16. Papadopoulos T, Baltas KN, and Balta ME (2020). The use of digital technologies by small and medium enterprises during COVID-19: Implications for theory and practice. International Journal of Information Management, 55: 102192. https://doi.org/10.1016/j.ijinfomgt.2020.102192   [Google Scholar] PMid:32836646 PMCid:PMC7327446
  17. Peatti K (2008). Green marketing. In: Baker MJ and Hart S (Eds.), Marketing book: Chapter 28. Butterworth-Heinemann Publisher, Oxford, UK.   [Google Scholar]
  18. Radwan AH (2015). Containers architecture: Reusing shipping containers in making creative architectural spaces. International Journal of Scientific and Engineering Research, 6(11): 1562-1577. https://doi.org/10.14299/ijser.2015.11.012   [Google Scholar]
  19. Riaz W and Tanveer A (2012). Marketing mix, not branding. Asian Journal of Business and Management Sciences, 1(11): 43-52.   [Google Scholar]
  20. Shafi M, Liu J, and Ren W (2020). Impact of COVID-19 pandemic on micro, small, and medium-sized enterprises operating in Pakistan. Research in Globalization, 2: 100018. https://doi.org/10.1016/j.resglo.2020.100018   [Google Scholar] PMCid:PMC7390797
  21. Singh M (2012). Marketing mix of 4P’s for competitive advantage. IOSR Journal of Business and Management, 3(6): 40-45. https://doi.org/10.9790/487X-0364045   [Google Scholar]
  22. Taleb H, Elsebaei M, and El-Attar M (2019). Enhancing the sustainability of shipping container homes in a hot arid region: A case study of Aswan in Egypt. Architectural Engineering and Design Management, 15(6): 459-474. https://doi.org/10.1080/17452007.2019.1628002   [Google Scholar]
  23. Thabit T and Raewf M (2018). The evaluation of marketing mix elements: A case study. International Journal of Social Sciences and Educational Studies, 4(4): 100-109. https://doi.org/10.23918/ijsses.v4i4p100   [Google Scholar]