Volume 10, Issue 4 (April 2023), Pages: 12-19
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Original Research Paper
A study of the extended model of the theory of planned behavior using the perceived support model
Author(s):
Muhammad Tahir *, Mohammed Kutpudeen
Affiliation(s):
College of Economics and Business Administration, University of Technology and Applied Sciences, Nizwa, Oman
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* Corresponding Author.
Corresponding author's ORCID profile: https://orcid.org/0000-0001-8195-513X
Digital Object Identifier:
https://doi.org/10.21833/ijaas.2023.04.003
Abstract:
There is a greater interest in understanding entrepreneurship intentions among youngsters and researchers frequently use the theory of planned behavior (TPB) for this purpose. However, factors influencing the TPB components are little explored. Keeping in view the research gap, in the present study, the TPB model is extended based on the Perceived Support Model. Thus, the objective is to test the effects of the three dimensions (educational, relational, and structural) of the perceived support model on the components of the TPB. The study is based on a cross-sectional survey method of data collection and the sample consists of Omani youngsters in the age range of 18 to 30 years (n=662). The analysis includes Confirmatory Factor Analysis for establishing the reliability and validity; and path analysis for testing the hypotheses. The results show an insignificant influence of perceived educational support on all of the dimensions of the TPB; while a positive and significant influence of perceived relational support on all the dimensions of the TPB. Furthermore, the result shows a positive and significant influence of perceived structural support on subjective norms and perceived behavioral control. Finally, attitude, subjective norms, and perceived behavioral control have positive and significant effects on entrepreneurship intention. Overall, our result shows that the perceived support model can be used to understand entrepreneurial intentions as well as the components of TPB. A number of recommendations are made based on the findings of the study.
© 2023 The Authors. Published by IASE.
This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
Keywords: Attitude, Norms, Support, Entrepreneurship, Oman
Article History: Received 27 September 2022, Received in revised form 30 December 2022, Accepted 2 January 2023
Acknowledgment
The authors are thankful to the Research Council (TRC) and Ministry of Higher Education, Research, and Innovation, Sultanate of Oman for providing financial support for this study through Research Grant No: BFP/RGP/HER/21/014 for the TRC RG Call 2021. The authors are also thankful to the management of the University of Technology & Applied Sciences and the Research Committee for providing assistance in completing this study.
Compliance with ethical standards
Ethical consideration
For maintaining ethical integrity, no personal information is collected. The participants are clearly informed about the objective of the study and all participation is voluntary. The collected data is kept confidential and only used for this study.
Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Citation:
Tahir M and Kutpudeen M (2023). A study of the extended model of the theory of planned behavior using the perceived support model. International Journal of Advanced and Applied Sciences, 10(4): 12-19
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