International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12
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 Volume 10, Issue 11 (November 2023), Pages: 49-58

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 Original Research Paper

Influence of UTAUT, perceived compatibility, and perceived credibility on m-commerce adoption

 Author(s): 

 Syazwani Yahaya 1, *, Siti Norasyikin Abdul Hamid 2, Siti Noratisah Mohd Nafi 2

 Affiliation(s):

 1School of Business, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia
 2School of Business Management, Northern University of Malaysia, Kedah, Malaysia

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0002-6515-9798

 Digital Object Identifier (DOI)

 https://doi.org/10.21833/ijaas.2023.11.007

 Abstract

The adoption of mobile commerce (m-commerce) transaction is still not equal to an extremely potential market for online business in developing countries such as Malaysia. This research aims to examine the adoption of m-commerce transaction by SMEs in the service sector by extending the unified theory of acceptance and use of technology (UTAUT). Additional variables of perceived compatibility and perceived credibility were added to the traditional UTAUT which originally consisted of performance expectancy, effort expectancy, social influence, and facilitating conditions. Therefore, the purpose of this study is to examine the relationship between performance expectancy, effort expectancy, social influence, facilitating conditions, perceived compatibility and perceived credibility toward m-commerce adoption. This study implemented a quantitative approach and the data was collected from 245 SMEs who had previously used m-commerce. The result shows that performance expectancy, perceived compatibility, and perceived credibility have a significant influence on SMEs' mobile adoption, whereas effort expectancy, social influence, and facilitating conditions don't have a significant influence on SMEs' m-commerce adoption. In fact, SME owners believe that using electronic money in their business operations will improve their performance. IT professionals could intensify efforts to deploy m-commerce technology in the business organization to enhance productivity performance improvement of m-commerce transaction adoption. In fact, companies would benefit by making m-commerce transaction systems more helpful, secure, and compatible to use. By recognizing the factors that influence the adoption of m-commerce could help in addressing the challenges and barriers they present. Therefore, this research confirms the need to extend the traditional UTAUT in terms of m-commerce adoption.

 © 2023 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords

 Mobile commerce, M-commerce adoption, Mobile commerce transaction, SME, UTAUT

 Article history

 Received 4 April 2023, Received in revised form 16 September 2023, Accepted 21 October 2023

 Acknowledgment 

No Acknowledgment.

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Yahaya S, Abdul Hamid SN, and Mohd Nafi SN (2023). Influence of UTAUT, perceived compatibility, and perceived credibility on m-commerce adoption. International Journal of Advanced and Applied Sciences, 10(11): 49-58

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 Figures

 Fig. 1 Fig. 2

 Tables

 Table 1 Table 2 Table 3 Table 4

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