Volume 10, Issue 10 (October 2023), Pages: 1-9

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 Original Research Paper

Study of the influence of ecological culture on the consumption of beauty products by men: A quantitative analysis

 Author(s): 

 Tony Cordova-Bermeo *, Carlos Garcia-Morales, Segundo Rios-Rios, Brian Meneses-Claudio

 Affiliation(s):

 Facultad de Negocio, Universidad Tecnológica del Perú, Lima, Peru

  Full Text - PDF 

 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0002-8583-8165

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2023.10.001

 Abstract:

In contemporary society, there has been a noticeable shift towards the adoption of cosmetics by men. However, it is evident that only a limited number of companies have integrated environmentally conscious marketing strategies into the promotion and sale of such products. This research endeavor seeks to elucidate the intricate relationship between Ecological Culture and the consumption of beauty products among male university students. The study employs rigorous statistical analysis to explore the extent to which ecological culture influences men's preferences for beauty products, revealing a moderate effect with a bilateral significance level of 0.002. This investigation underscores the significance of comprehending and incorporating ecological culture into the realm of men's beauty product consumption. The findings emphasize the imperative nature of considering ecological factors when making responsible purchases of such commodities. By shedding light on this connection, this research contributes valuable insights into the evolving landscape of the beauty product industry, urging both academia and businesses to further explore sustainable marketing strategies to cater to the ecological preferences of their male clientele.

 © 2023 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: Ecological culture, Beauty products, Men's cosmetics, Environmental marketing, Responsible consumption

 Article History: Received 7 August 2022, Received in revised form 20 June 2023, Accepted 12 September 2023

 Acknowledgment 

No Acknowledgment.

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Cordova-Bermeo T, Garcia-Morales C, Rios-Rios S, and Meneses-Claudio B (2023). Study of the influence of ecological culture on the consumption of beauty products by men: A quantitative analysis. International Journal of Advanced and Applied Sciences, 10(10): 1-9

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 Figures

 Fig. 1 Fig. 2 Fig. 3 Fig. 4 

 Tables

 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 

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