International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

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 Volume 9, Issue 7 (July 2022), Pages: 74-83

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 Original Research Paper

 A study on the effect of consumers’ online shopping styles on satisfaction and repurchase intention

 Author(s): Gantumur Khongorzul, Battumur Gerelmaa, Wonjong Kim *

 Affiliation(s):

 Department of Industrial Management, Gyeongsang National University, Jinju, South Korea

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0001-7363-2605

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2022.07.009

 Abstract:

Distribution companies such as online shopping malls have the same product as their competitors, have limited price policies, and have a competitive advantage over other companies. It is necessary to develop a service that customers prefer at an appropriate cost. The quality of service these companies provide and their service strategy should be accurately measured and checked if valid. This study identifies the effects of online shopping malls on consumer satisfaction and repurchase intention. In addition, it explores him moderating role of the shopping style of the consumers. A total of 149 valid responses out of 200 distributed survey questionnaires from March 15, 2021, to March 30, 2021, were used to test the hypotheses among online shopping users. As for the research analysis, frequency analysis was performed for demographic characteristics, and reliability analysis, correlation analysis, and factor analysis were performed for the validity of the items. In addition, path analysis was performed to verify the hypothesis. The results are as follows. First, the online shopping mall characteristics including product diversity and price significantly affect shopping satisfaction, while the product information does not. Second, shopping satisfaction affects repurchase objectives. Finally, the study identifies the moderating role of the shopping approach in the relationship between online shopping mall attributes and satisfaction.

 © 2022 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: Online shopping, Website attributions, Consumer satisfaction, Repurchase intention, Shopping style

 Article History: Received 27 December 2021, Received in revised form 11 April 2022, Accepted 20 April 2022

 Acknowledgment 

No Acknowledgment.

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

 Khongorzul G, Gerelmaa B, and Kim W (2022). A study on the effect of consumers’ online shopping styles on satisfaction and repurchase intention. International Journal of Advanced and Applied Sciences, 9(7): 74-83

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 Figures

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 Tables

 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 

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