International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12
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 Volume 8, Issue 7 (July 2021), Pages: 31-40

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 Original Research Paper

 Title: The impact of conscious consumer behavior on environmental friendliness: Saudi Arabia's sustainable vision 2030

 Author(s): Adam A. Musa 1, 2, *, Said K. M. Brika 1, Khalil Chergui 3, Mohannad A. Mukhtar 4, Mohmmad A. N. Almezher 1

 Affiliation(s):

 1Deptartment of Administrative Sciences, Community College, University of Bisha, Bisha, Saudi Arabia
 2Department of Management Administration, Faculty of Economics, University of White Nile University, Kosti, Sudan
 3Department of Management Sciences, Faculty of Economics, University of Oum El Bouaghi, Oum El Bouaghi, Algeria
 4Department of Business Administration, Business College, University of Bisha, Bisha, Saudi Arabia

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0002-1883-7445

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2021.07.005

 Abstract:

The paper discusses the impact of the conscious consumer on environmental friendliness by examining the relationships between determinants of conscious consumer behavior (environmental knowledge, environmental concern, individual's social responsibility, and environmentally conscious behavior) and their effects on environmental friendliness. The proposed theoretical model was tested empirically in the Saudi Arabia environment. They are expending both mixed methods, quantitative analysis of questionnaire data distributed to a sample of 248 students in the University of Bisha in Saudi Arabia using Structural Equation Modeling. Besides, a qualitative analysis of data collected using a semi-structured interview. The results confirm sufficient support for behavior theory and the proposed theoretical model that eco-conscious consumer behavior influences consumer environmental knowledge, environmental concern, individual social responsibility, and environmentally conscious consumer-related mainly to the desire for eco-friendliness. Consumers' actions should be geared towards integrating the factors found for environmentally conscious consumer behavior towards environmental friendliness. Also, we discuss the results and guidelines for further study. 

 © 2021 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: Conscious consumer behavior, Environmental knowledge, Environmental concern, Environmental social responsibility, Environmental-conscious behavior, Environmental friendliness

 Article History: Received 24 December 2020, Received in revised form 15 March 2021, Accepted 17 March 2021

 Acknowledgment 

The authors extend their thanks and appreciation to the Journal's supervisors and experts for all valuable notes and the tireless efforts made in light of COVID-19.

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

  Musa AA, Brika SKM, and Chergui K et al. (2021). The impact of conscious consumer behavior on environmental friendliness: Saudi Arabia's sustainable vision 2030. International Journal of Advanced and Applied Sciences, 8(7): 31-40

 Permanent Link to this page

 Figures

 Fig. 1 Fig. 2 Fig. 3

 Tables

 Table 1 Table 2 Table 3 Table 4 Table 5 

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