International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

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 Volume 8, Issue 7 (July 2021), Pages: 1-6

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 Original Research Paper

 Title: Comparative study of customer relationship management (CRM) and electronic customer relationship management (E-CRM)

 Author(s): Abubakr Mustafa Eltahir 1, Tarig Mohamed Ahmed 2, 3, Haram Ahmed 4, *, Tarig Abdalkarim Abdalfadil 5

 Affiliation(s):

 1Department of Information Technology, Faculty of Computer and Information Technology, University of Alnileen, Khartoum, Sudan
 2Department of Information Technology, Faculty of Computing and Information Technology, King Abdul-Aziz University, Jeddah, Saudi Arabia
 3Department of Computer Science, University of Khartoum, Khartoum, Sudan
 4Department of Computer Science, College of Computer Engineering and Sciences, Prince Sattam Bin Abdulaziz University, Saudi Arabia
 5Department of Computer Science, Faculty of Computer Science and Information Technology, University of Alnileen, Khartoum, Sudan

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0002-4558-8827

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2021.07.001

 Abstract:

Customer Relationship Management can have great help to different companies of different sizes as it offers direct relation with the efficient in organizing, disseminating, and establishing values. The current study is the investigation into and comparison of Customer Relationship Management (CRM) and Electronic Customer Relationship Management (E-CRM). The study also aims to compare CRM and ECRM. The study also aims at showing to what extent building good relationships with the customer is of great role to companies. The study reviewed the recent articles published in the international databases. No exclusion criteria were made according to the country or location of the study. It views profit from another perspective as it focuses on establishing good relationships with the customers and clients as it is a better window to create customer retention and loyalty and thus lead to profits is seen and treated from the customers and client's retention and loyalty point of view to assure customers and clients loyalty and retention, the study follows customer orientation approach. 

 © 2021 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: CRM, E-CRM, Companies, Efficient organizing

 Article History: Received 19 October 2020, Received in revised form 31 January 2021, Accepted 7 March 2021

 Acknowledgment 

This publication was supported by the Deanship of Scientific Research at Prince Sattam bin Abdulaziz University, Alkharj, Saudi Arabia.

 Compliance with ethical standards

 Conflict of interest: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

 Citation:

  Eltahir AM, Ahmed TM, and Ahmed H et al. (2021). Comparative study of customer relationship management (CRM) and electronic customer relationship management (E-CRM). International Journal of Advanced and Applied Sciences, 8(7): 1-6

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 Figures

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