International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

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 Volume 7, Issue 3 (March 2020), Pages: 37-44

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 Original research Paper

 Title: Audience interpretation of climate change documentary

 Author(s): Mohd. Nor Shahizan Ali 1, *, Junaidi Awang Besar 1, Novel Lyndon 1, Abd. Hair Awang 1, Neesa Ameera Mohamed Salim 2

 Affiliation(s):

 1Faculty of Social Sciences and Humanities, National University of Malaysia, Bangi, Malaysia
 2Graphic and Digital Media Department, Faculty of Art and Design, Universiti Teknologi MARA, Shah Alam, Malaysia

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0001-5134-9059

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2020.03.005

 Abstract:

The world has now come to a time where there is an abundance of information being spread every single second. With more information and content being created, it leads to more confusion within the community as more sources lose credibility for reporting something false. This has somehow resulted in instances where facts become less influential than opinion. This phenomenon has been coined in as ‘post-truth’ in 2016 and it seems as though this trend of politics is here to stay. There are alarming issues ongoing and one such as climate change is an important hurdle that we must collectively work against. This research was conducted to discover the interpretations made from the contents of Before The Flood movie in 2016–A documentary that advocates for environmentalism. This research was developed from the model theory of Stuart Hall reception theory, which adopted the content analysis in reviewing 70 comments collected from the audience. In general, the results have shown that commentators put themselves in certain roles in society namely- consumer and normal citizens. When holding on to this view, it results in paradoxes of opinions. In conclusion, issues of politics and religion affect the audience members engaging in the online comment section while under the process of message interpretation. 

 © 2020 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: Documentary, Audience interpretation, Visual communication, Content analysis, Climate change

 Article History: Received 2 August 2019, Received in revised form 26 December 2019, Accepted 27 December 2019

 Acknowledgment:

Acknowledgments and thanks are addressed to grant SK-2017-002.

 Compliance with ethical standards

 Conflict of interest: The authors declare that they have no conflict of interest.

 Citation:

 Shahizan MNA , Besar JA, and Lyndon N et al. (2020). Audience interpretation of climate change documentary. International Journal of Advanced and Applied Sciences, 7(3): 37-44

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