International Journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN: 2313-626X

Frequency: 12
line decor
  
line decor

 Volume 7, Issue 2 (February 2020), Pages: 36-43

----------------------------------------------

 Original Research Paper

 Title: Corporate social responsibility initiative for the community

 Author(s): M. S. Sarmila 1, *, Mohammad Reevany Bustami 2, Suhana Saad 1, A. M. Azima 1, Rosniza Aznie 1

 Affiliation(s):

 1Faculty of Social Science and Humanities, Universiti Kebangsaan Malaysia, Bangi Selangor, Malaysia
 2Centre of Policy Research and International Studies (CenPris), Universiti Sains Malaysia, Gelugor, Malaysia

  Full Text - PDF          XML

 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0003-3290-5587

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2020.02.006

 Abstract:

The concept of corporate social responsibility (CSR) has been a topic of discussion as early as the eighteenth century and it has continued to grow over the decades. This concept is a strategy that links corporations to communities based on the stakeholder theory which sees the responsibility of business entities or private sectors rested not only on shoulders of shareholders but also to all stakeholders including the community and society. Hence, efforts have been carried out by various parties at the international and local level to implement this concept. This decade has seen maturity in its discussion which has touched on the issue of community development on its strategy of implementation. Hence, this paper will discuss the implementation of the CSR concept towards a community and how the initiative would benefit the community that participated in the CSR program from the perspective of community development. 

 © 2020 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: Corporate social responsibility, Farmers community, Community development, Stakeholder’s theory, Capacity building, Poverty

 Article History: Received 20 August 2019, Received in revised form 3 December 2019, Accepted 9 December 2019

 Acknowledgment:

The author would like to thank the Grants SK-2017-002 for their financial assistance that made publishing this article possible.

 Compliance with ethical standards

 Conflict of interest:  The authors declare that they have no conflict of interest.

 Citation:

 Sarmila MS, Bustami MR, and Saad S et al. (2020). Corporate social responsibility initiative for the community. International Journal of Advanced and Applied Sciences, 7(2): 36-43

 Permanent Link to this page

 Figures

 No Figure

 Tables

 No Table

----------------------------------------------

 References (36) 

  1. Barney I (2003). Business, community development and sustainable livelihoods approaches. Community Development Journal, 38(3): 255-265. https://doi.org/10.1093/cdj/38.3.255   [Google Scholar]
  2. Blowfield M (2005a). Corporate social responsibility-The failing discipline and why it matters for international relations. International Relations, 19(2): 173-191. https://doi.org/10.1177/0047117805052812   [Google Scholar]
  3. Blowfield M (2005b). Corporate social responsibility: Reinventing the meaning of development? International Affairs, 81(3): 515-524. https://doi.org/10.1111/j.1468-2346.2005.00466.x   [Google Scholar]
  4. Blowfield M (2007). Reasons to be cheerful? What we know about CSR's impact. Third World Quarterly, 28(4): 683-695. https://doi.org/10.1080/01436590701336523   [Google Scholar]
  5. Botes L and Van Rensburg D (2000). Community participation in development: Nine plagues and twelve commandments. Community Development Journal, 35(1): 41-58. https://doi.org/10.1093/cdj/35.1.41   [Google Scholar]
  6. Eweje G (2006). The role of MNEs in community development initiatives in developing countries: Corporate social responsibility at work in Nigeria and South Africa. Business and Society, 45(2): 93-129. https://doi.org/10.1177/0007650305285394   [Google Scholar]
  7. Fox T (2004). Corporate social responsibility and development: In quest of an agenda. Development, 47(3): 29-36. https://doi.org/10.1057/palgrave.development.1100064   [Google Scholar]
  8. Frynas JG (2005). The false developmental promise of corporate social responsibility: Evidence from multinational oil companies. International Affairs, 81(3): 581-598. https://doi.org/10.1111/j.1468-2346.2005.00470.x   [Google Scholar]
  9. Frynas JG (2009). Corporate social responsibility in the oil and gas sector. Journal of World Energy Law and Business, 2(3): 178-195. https://doi.org/10.1093/jwelb/jwp012   [Google Scholar]
  10. Hamid FZA and Atan R (2011). Corporate social responsibility by the Malaysian telecommunication firms. International Journal of Business and Social Science, 2(5): 198-208.   [Google Scholar]
  11. Haq MU (1995). Reflections on human development. Oxford University Press, Oxford, UK.   [Google Scholar]
  12. Idemudia U (2008). Conceptualising the CSR and development debate: Bridging existing analytical gaps. Journal of Corporate Citizenship, 29: 91-110. https://doi.org/10.9774/GLEAF.4700.2008.sp.00011   [Google Scholar]
  13. Idemudia U (2009). Oil extraction and poverty reduction in the Niger Delta: A critical examination of partnership initiatives. Journal of Business Ethics, 90(1): 91-116. https://doi.org/10.1007/s10551-008-9916-8   [Google Scholar]
  14. Idemudia U and Ite UE (2006). Corporate–community relations in Nigeria's oil industry: Challenges and imperatives. Corporate Social Responsibility and Environmental Management, 13(4): 194-206. https://doi.org/10.1002/csr.101   [Google Scholar]
  15. Kapelus P (2002). Mining, corporate social responsibility and the "community": The case of Rio Tinto, Richards bay minerals and the Mbonambi. Journal of Business Ethics, 39(3): 275-296. https://doi.org/10.1023/A:1016570929359   [Google Scholar]
  16. Kolk A and Van Tulder R (2006). Poverty alleviation as business strategy? Evaluating commitments of frontrunner multinational corporations. World Development, 34(5): 789-801. https://doi.org/10.1016/j.worlddev.2005.10.005   [Google Scholar]
  17. Kolk A, Van Tulder R, and Kostwinder E (2008). Business and partnerships for development. European Management Journal, 26(4): 262-273. https://doi.org/10.1016/j.emj.2008.01.007   [Google Scholar]
  18. Kotler P and Lee N (2005). Corporate social responsibility: Doing the most good for your company and your cause. John Wiley and Sons Inc., Hoboken, USA.   [Google Scholar]
  19. Margolis JD and Walsh JP (2003). Misery loves companies: Rethinking social initiatives by business. Administrative Science Quarterly, 48(2): 268-305. https://doi.org/10.2307/3556659   [Google Scholar]
  20. Mohamed ZM and Mohammad R (2007). CSR in Malaysia: The dawn of a new beginning. In: Crowther D and Zain MM (Eds.), New Perspectives on Corporate Social Responsibility: 1-20. UPENA, Kuala Lumpur, Malaysia.   [Google Scholar]
  21. Mokhele M (2018). The volatility of institutional arrangements that influence development: The case of Bram Fischer International Airport in South Africa. TD: The Journal for Transdisciplinary Research in Southern Africa, 14(1): 1-8. https://doi.org/10.4102/td.v14i1.436   [Google Scholar]
  22. Muthuri JN (2007a). Corporate citizenship and sustainable community development: Fostering multi-sector collaboration in Magadi Division in Kenya. Journal of Corporate Citizenship, 28: 73-84. https://doi.org/10.9774/GLEAF.4700.2007.wi.00008   [Google Scholar]
  23. Muthuri JN (2007b). Participation and accountability in corporate community involvement programmes: A research agenda. Community Development Journal, 43(2): 177-193. https://doi.org/10.1093/cdj/bsl053   [Google Scholar]
  24. Newell P (2005). Citizenship, accountability and community: The limits of the CSR agenda. International Affairs, 81(3): 541-557. https://doi.org/10.1111/j.1468-2346.2005.00468.x   [Google Scholar]
  25. Phaholyothin N (2017). Moving beyond charity to philanthropy? The case of charitable giving in Thailand. Austrian Journal of South-East Asian Studies, 10(2): 185-203.   [Google Scholar]
  26. Prathaban V and Rahim NA (2005). Big earners, small givers? Malaysian Business, 1: 13–19.   [Google Scholar]
  27. Prieto-Carron M, Lund-Thomsen P, Chan A, Muro ANA, and Bhushan C (2006). Critical perspectives on CSR and development: What we know, what we don't know, and what we need to know. International Affairs, 82(5): 977-987. https://doi.org/10.1111/j.1468-2346.2006.00581.x   [Google Scholar]
  28. Radzi NAM, Lee KE, Halim SA, and Siwar C (2018). An empirical study of critical success factors and challenges in corporate social responsibility (CSR) implementation: The case of selected corporate foundations in Malaysia. International Journal of Academic Research in Business and Social Sciences, 8(3): 70-90. https://doi.org/10.6007/IJARBSS/v8-i3/3907   [Google Scholar]
  29. Sarmila MS, Zaimah R, Azima A, Ishak S, and Saad S (2018). Corporate social responsibility initiatives and community development approaches. International Journal of Academic Research in Business and Social Sciences, 8(13): 1-10.   [Google Scholar]
  30. Sciortino R (2017). Philanthropy in Southeast Asia: Between charitable values, corporate interests, and development aspirations. Austrian Journal of South-East Asian Studies, 10(2): 139-163.   [Google Scholar]
  31. Sharp J (2006). Corporate social responsibility and development: An anthropological perspective. Development Southern Africa, 23(2): 213-222. https://doi.org/10.1080/03768350600707892   [Google Scholar]
  32. Truong VD and Hall CM (2015). Exploring the poverty reduction potential of social marketing in tourism development. Austrian Journal of South-East Asian Studies, 8(2): 125-142.   [Google Scholar]
  33. Utting P (2003). Promoting development through corporate social responsibility – Does it work? Global Future, Third Quarter, Profit and Loss? Corporations and Development, World Vision International, London, UK.   [Google Scholar]
  34. Utting P (2005). Corporate responsibility and the movement of business. Development in Practice, 15(3-4): 375-388. https://doi.org/10.1080/09614520500075797   [Google Scholar]
  35. WBCSD (2002). The business case for sustainable development: Making a difference towards the Earth summit 2002 and beyond. Corporate Environmental Strategy, 9(3): 226-235. https://doi.org/10.1016/S1066-7938(02)00071-4   [Google Scholar]
  36. Zurbuchen M (2017). Legacies of cultural philanthropy in Asia. Austrian Journal of South-East Asian Studies, 10(2): 165-184.   [Google Scholar]