International journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN:2313-626X

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 Volume 7, Issue 1 (January 2020), Pages: 42-48

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 Original Research Paper

 Title: The effects of PSL team characteristics and players’ performance on fans’ emotions and behavioral intention

 Author(s): Muhammad Tahir 1, *, Sajid Rahman Khattak 2, Nadeem Safwan 3, Abid Usman 3, Adil Adnan 3

 Affiliation(s):

 1MBA Department, Faculty of Economics, Kardan University, Kabul, Afghanistan
 2IBMS, The University of Agriculture, Peshawar, Pakistan
 3Business Administration Department, Iqra National University, Peshawar, Pakistan

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0001-8195-513X

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2020.01.004

 Abstract:

Pakistan Super League is a successful cricket sporting event now entering its 4th season. Understanding the fans' emotions and behavioral intentions is less understood in this particular context. In this study, we investigated the influence of fans' emotions and behavioral intentions using the team characteristics and players' performance framework. The methodology of the study was a quantitative approach, a cross-sectional research design, and survey-based data collection. We generated a usable sample of 140 using the convenience sampling approach. We used the Cronbach alpha and composite reliability for calculating the reliability; while convergent validity and discriminant validity are established using the average variance extracted and confirmatory factor analysis (CFA) based factor loading of individual items. Overall, we found satisfactory reliability and validity for the measures adopted. The CFA results also show that team characteristics and player's performance have significant effects on fans' emotions including anxiety, anger, dejection, happiness, and excitement. Furthermore, the fans' emotions have significant effects on fans' behavioral intentions of attending future games. Our results have implications for the marketers of the PSL teams. 

 © 2019 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: Team characteristics, Players’ performance, Fans’ emotions, Behavioral intentions, PSL

 Article History: Received 22 March 2019, Received in revised form 25 October 2019, Accepted 27 October 2019

 Acknowledgment:

We are thankful to the management of Iqra National University, Peshawar, Pakistan and Kardan University, Kabul, Afghanistan for providing technical support for conducting this study. We are also thankful to the respondents for participating in our survey and making this work possible.

 Compliance with ethical standards

 Conflict of interest:  The authors declare that they have no conflict of interest.

 Citation:

 Tahir M, Khattak SR, and Safwan N et al. (2020). The effects of PSL team characteristics and players’ performance on fans’ emotions and behavioral intention. International Journal of Advanced and Applied Sciences, 7(1): 42-48

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