Volume 6, Issue 6 (June 2019), Pages: 78-88

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 Original Research Paper

 Title: The entrepreneurship of economist engineers in the marketing of computer products (Hardware and software)

 Author(s): Liliana Doina Măgdoiu, Ioan Constantin Rada *, Ioan Mircea Gordan

 Affiliation(s):

 Faculty of Electrical Engineering and Information Technology, Engineering and Management Department, University of Oradea, Oradea, Romania

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0003-0312-8790

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2019.06.012

 Abstract:

This study aims to provide guidance for economist engineers in initiating and developing forms of entrepreneurship as regards the marketing of computer products, using the "case study" as research method. Before proceeding to a subsequent stage, a preliminary theory on the concepts discussed has been developed. The data collection stage is followed by the data analysis stage. At the end of the study, conclusions and bibliography are included. Entrepreneurship in the marketing is regarded both from its perspective as business opportunity (interest) for economist engineers and as a necessity. 

 © 2019 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: The entrepreneurship, Economist engineers, Marketing, Computer products

 Article History: Received 20 January 2019, Received in revised form 10 April 2019, Accepted 12 April 2019

 Acknowledgement:

No Acknowledgement.

 Compliance with ethical standards

 Conflict of interest:  The authors declare that they have no conflict of interest.

 Citation:

 Măgdoiu LD, Rada IC, and Gordan IM (2019). The entrepreneurship of economist engineers in the marketing of computer products (Hardware and software). International Journal of Advanced and Applied Sciences, 6(6): 78-88

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