International journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN:2313-626X

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 Volume 6, Issue 10 (October 2019), Pages: 48-52

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 Original Research Paper

 Title: Role of age and gender in the adoption of m-commerce in Australia

 Author(s): Rasool Bux Maree 1, *, Abdul Rehman Gilal 1, Ahmad Waqas 1, Manas Kumar 2

 Affiliation(s):

 1Department of Computer Science, Sukkur IBA University, Sukkur, Pakistan
 2University of South Australia, Adelaide, Australia

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 * Corresponding Author. 

  Corresponding author's ORCID profile: https://orcid.org/0000-0002-1545-9370

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2019.10.009

 Abstract:

Sale and purchase of goods and services through m-commerce (or mobile-commerce) are ever increasing. Australia’s m-commerce users are increased from 0.62 million in December 2010 to 3.4 million in December 2013, an increase of 448 percent. This is why the businesses world over is adopting this medium very fast to reach out to their target customers. Age and gender have always been important factors in devising business strategy for any product or service. This paper evaluates the motivation of Australians towards choosing m-commerce over the traditional in-store purchase or the e-commerce with reference to age and gender. Primary data was collected based on a set questionnaire of the Technology Acceptance Model (TAM). The participants of this study were Australian residents above 18 years of age. A total of 61 positive responses were received from respondents. The results show that perceived usefulness has an impact on the use of m-commerce by men whereas women are more influenced by perceived ease of use. To sum up, companies need to spend more resources and efforts to build the trust of customers in m-commerce, communicate their usefulness and enhance its ease of use by making their websites user friendly. 

 © 2019 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: Technology acceptance, M-commerce, Gender, Age

 Article History: Received 9 April 2019, Received in revised form 28 July 2019, Accepted 29 July 2019

 Acknowledgement:

No Acknowledgement.

 Compliance with ethical standards

 Conflict of interest:  The authors declare that they have no conflict of interest.

 Citation:

 Maree RB, Gilal AR, and Waqas et al. (2019). Role of age and gender in the adoption of m-commerce in Australia. International Journal of Advanced and Applied Sciences, 6(10): 48-52

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 Tables

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