Volume 5, Issue 3 (March 2018), Pages: 107-119

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 Original Research Paper

 Title: Factors affecting the purchase and repurchase intention smart-phones of Vietnamese staff

 Author(s): Thanh-Tuyen Tran *

 Affiliation(s):

 Scientific Research Office, Lac Hong University, Bien Hoa City, Dong Nai, Vietnam

 https://doi.org/10.21833/ijaas.2018.03.015

 Full Text - PDF          XML

 Abstract:

Smart-phones become a phenomenon in the modern society with many functions and characteristics, which can help people working in an office in the jobs. The researcher would like to know what features could mostly influence to the officers buying and repurchasing intention. This research study used questionnaire survey as a method to collect information from customers. The results of this research have shown that there was a relationship between independent variables (price, brand, design, quality, and feature) and the dependent variable. Our finding with our proposed solutions in this study can be used as a good reference source for the business or Smartphone manufacturers in Vietnam. 

 © 2018 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: Smart-phones, Purchase and repurchase intention, Vietnam, Manufacturers

 Article History: Received 27 October 2017, Received in revised form 11 January 2018, Accepted 13 January 2018

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2018.03.015

 Citation:

  Tran TT (2018). Factors affecting the purchase and repurchase intention smart-phones of Vietnamese staff. International Journal of Advanced and Applied Sciences, 5(3): 107-119

 Permanent Link:

 http://www.science-gate.com/IJAAS/2018/V5I3/Tran.html

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