International journal of

ADVANCED AND APPLIED SCIENCES

EISSN: 2313-3724, Print ISSN:2313-626X

Frequency: 12
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 Volume 5, Issue 12 (December 2018), Pages: 7-15

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 Original Research Paper

 Title: An investigation about factors that affecting satisfaction and efficiency in Vietnamese tourism

 Author(s): Thanh Tuyen Tran *

 Affiliation(s):

 Scientific Research Office, Lac Hong University, No. 10 Huynh Van Nghe, Bien Hoa City, Dong Nai, Vietnam

 https://doi.org/10.21833/ijaas.2018.12.002

 Full Text - PDF          XML

 Abstract:

Vietnam has been highly appreciated as the most rapid development in regional tourist arrivals in South-East Asia. Many researchers, economists, and tourism business leaders have widely recognized the opportunities for Vietnam to become one of the most interesting destinations for global visitors. Therefore, it is particularly important for the tourism business leaders to get as many as precious updating information about tourists’ remarks and thoughts for national well-preparation. Consequently, they can provide the best tourist service and enhance traveler satisfaction and that is also expected to increase efficiency and sales performance in terms of flexibility of time. The current empirical study focuses on identifying the key factors of service quality that have the most influence on tourist satisfaction by doing a survey to examine the level of satisfaction that international travelers gave to tourist spots in Hanoi, Vietnam. In order to satisfy the research objectives, the data are carefully collected and analyzed in detail by apply SPSS software with a multi-statistical process, including descriptive analysis, the analysis of exploratory factor, reliability, correlation, and regression model. Study results pointed out that among service quality factors, only three factors: Responsiveness-Reliability, Tangible, and Hygiene can cause a positive effect on tourist satisfaction. The author suggests that these findings may offer alternatives to improving the service quality of Hanoi tourism in particular and Vietnam tourism in general, for the competence and development of national tourism industry toward Asian countries. 

 © 2018 The Authors. Published by IASE.

 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

 Keywords: Traveler, Tourism industry, Service quality, Tourist loyalty, Vietnam

 Article History: Received 7 May 2018, Received in revised form 8 September 2018, Accepted 15 September 2018

 Digital Object Identifier: 

 https://doi.org/10.21833/ijaas.2018.12.002

 Citation:

 Tran TT (2018). An investigation about factors that affecting satisfaction and efficiency in Vietnamese tourism. International Journal of Advanced and Applied Sciences, 5(12): 7-15

 Permanent Link:

 http://www.science-gate.com/IJAAS/2018/V5I12/Tran.html

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